MSPs being targeted by Cyber Criminals and how they can safeguard themselves.

Kevin Prince, CEO StratoZen:MSPs being targeted by Cyber Criminals and how they can safeguard themselves

While MSPs struggle to find the right cyber security and compliance solutions for their clients, service providers are also being targeted by cyber criminals.  In this session, MSPs will learn the best ways to protect themselves from the latest cyber security threats and see how this also protects their clients.  They will learn about various regulations and compliance requirements they must conform with and how these are drivers from their clients for additional services.  MSPs will learn how they can convert this expense into a revenue source and by so doing, they will increase the value of their business

Selling Co-Managed IT services

Bob Coppedge, CEO Simplex-IT: Selling Co-Managed IT services

Internal IT Staff or Managed Services? It isn’t an either/or decision. Traditionally MSP is seen as an adversary to the IT department of a traditional MSP customer. It doesn’t have to be this way. Co-Managed IT Services is a customized combination of service and support that blends the benefits of both Managed Services with a customer’s existing Internal IT department. At the core of any good Managed Services is the relationship between the customer and service provider. Traditional MSP agreements provide the services without “sharing” or co-managing with the customer.

By approaching the IT department as a full partner in solving a potential customers IT needs, Co-Managed IT Services can be a tremendous selling opportunity to a whole slew of potential customers that your competition is writing off. More than just selling a service or a subscription, this is creating a strategic partnership with the customer where their IT department is your biggest fan! We’ll walk through the approaches from a marketing, sales and service perspective.

For information on how Simplex-IT approaches CoMITs, please see: To watch a YouTube video from 6 months ago, see:

Accounting for a More Valuable MSP Practice

Dave Recchione, Principal at LBA Haynes Strand & Courtney LaLone, Principal at LBA Haynes Strand: Accounting for a More Valuable MSP Practice

Running a profitable lifestyle business does not always translate into having a business valuable to another company. Accounting best practices will help you track your financial history, optimize your tax liability, and present the best corporate picture when it comes time to sell your practice.

This session will address fundamental accounting practices for MSPs, along with practical transition strategies you can use to cash out or transfer your business to the next generation of MSP practitioners.

Building a Cybersecurity practice for your MSP offering

Roger Michelson, COO and Owner of BNMC: Building a Cybersecurity practice for your MSP offering

Many MSPs already offer certain Cybersecurity components such as backup and disaster recovery, SPAM Email protection, complex passwords through Active Directory, firewall management, computer patch updates, multi-factor authentications, encryption, and advanced endpoint detection & response. But, 1 in 5 small businesses will still suffer a cyber breach this year, even with all the protection above. To further protect your customers and enhance your Cybersecurity strategy, you need to add some additional offerings that not only will boost your monthly recurring revenue, but will bring more value and stickiness to your clients. In this session, you will learn how BNMC built out their Cybersecurity add on solution, how we marketed it to existing customers and new prospects and lessons learned along the way.

(Room 408)

Creating a User & Access Management Managed Service

Mike Backers: Creating a User & Access Management Managed Service

MSPs are familiar with the tools used to manage users and their access, but very few understand what it takes to construct a well thought out managed services offering around user and access management. This session will examine the business and technical requirements around developing a user & access managed services offering, from start to finish.

(Room 408)