Kevin Prince, CEO StratoZen:MSPs being targeted by Cyber Criminals and how they can safeguard themselves
Brent Watkins, CEO GlobalSec Partners LLC: I Know What You’re Doing, and What You’re Not Doing
Bob Coppedge, CEO Simplex-IT: Selling Co-Managed IT services
Internal IT Staff or Managed Services? It isn’t an either/or decision. Traditionally MSP is seen as an adversary to the IT department of a traditional MSP customer. It doesn’t have to be this way. Co-Managed IT Services is a customized combination of service and support that blends the benefits of both Managed Services with a customer’s existing Internal IT department. At the core of any good Managed Services is the relationship between the customer and service provider. Traditional MSP agreements provide the services without “sharing” or co-managing with the customer.
By approaching the IT department as a full partner in solving a potential customers IT needs, Co-Managed IT Services can be a tremendous selling opportunity to a whole slew of potential customers that your competition is writing off. More than just selling a service or a subscription, this is creating a strategic partnership with the customer where their IT department is your biggest fan! We’ll walk through the approaches from a marketing, sales and service perspective.
For information on how Simplex-IT approaches CoMITs, please see: http://www.simplex-it.com/it-services/co-managed-it-services/. To watch a YouTube video from 6 months ago, see: https://youtu.be/6UoicxEGZKI
Dave Recchione, Principal at LBA Haynes Strand & Courtney LaLone, Principal at LBA Haynes Strand: Accounting for a More Valuable MSP Practice
Running a profitable lifestyle business does not always translate into having a business valuable to another company. Accounting best practices will help you track your financial history, optimize your tax liability, and present the best corporate picture when it comes time to sell your practice.
This session will address fundamental accounting practices for MSPs, along with practical transition strategies you can use to cash out or transfer your business to the next generation of MSP practitioners.
Roger Michelson, COO and Owner of BNMC: Building a Cybersecurity practice for your MSP offering
Many MSPs already offer certain Cybersecurity components such as backup and disaster recovery, SPAM Email protection, complex passwords through Active Directory, firewall management, computer patch updates, multi-factor authentications, encryption, and advanced endpoint detection & response. But, 1 in 5 small businesses will still suffer a cyber breach this year, even with all the protection above. To further protect your customers and enhance your Cybersecurity strategy, you need to add some additional offerings that not only will boost your monthly recurring revenue, but will bring more value and stickiness to your clients. In this session, you will learn how BNMC built out their Cybersecurity add on solution, how we marketed it to existing customers and new prospects and lessons learned along the way.
Mike Backers: Creating a User & Access Management Managed Service
MSPs are familiar with the tools used to manage users and their access, but very few understand what it takes to construct a well thought out managed services offering around user and access management. This session will examine the business and technical requirements around developing a user & access managed services offering, from start to finish.