Demand Generation Best Practices for MSPs

Rachael Walker, Director of Product Marketing at Kaseya: Demand Generation Best Practices for MSPs

Though there are enormous opportunities to be had in the IT services industry today, the
competition is also growing by the minute. Not only do organizations need to establish their
prominence over other IT consultancies and service providers, but they also need to prove their
value in the face of the ever-growing self-help SaaS industry.

Fortunately, IT service companies can edge out the competition from both sides by focusing on
and improving their demand generation efforts.

In short, demand generation is about driving market awareness, interest, and excitement to
your company. When done correctly, it can deliver all sorts of appealing benefits – including
filling your pipeline with qualified leads, driving revenue, acquiring new customers, and
ensuring your company’s long-term profitability.

Join Rachael Walker, Director of Product Marketing at Kaseya, as she shares demand
generation best practices for MSP to adopt in 2019 and beyond.  You’ll learn:

       The ins and outs of social media
       How an optimally designed website can fill your pipeline
       How compelling content can engage buyers
       How to optimize your email marketing efforts

Mise en Place – On Premise or Cloud: A guided discussion focused on getting the right workload in the right place

Sean Musil, Field Marketing Manager, Integrated Solutions Group, Dell Technologies:

It’s 2019 and strategies for maximizing value in IT are in a constant state of flux.  Faith in “all public cloud, all the time” has been shaken, with a majority of companies repatriating at least some of their workloads back on premise.  Proposing a thoughtful strategy, that maximizes the benefits of the public cloud, AND those of on premise hosting might not be intuitive, but it is worth careful consideration.

This session will revolve around the characteristics of public cloud and on premise hosting, advantages and disadvantages of each, and specific needs of common workloads.

Data Serving and Computing – The Hybrid Value Proposition

Steven Dickens, LinuxONE | IBM Systems

Daniel Newman, Futurum Research


We live in an increasingly digital economy, where the ability to store and process data serves as the underlying foundation of value creation for emerging technologies and business processes. But while much attention is directed towards understanding the value and growth of technologies, such as artificial intelligence, predictive analytics, and edge computing, the current state and future growth of the data serving and computing markets—as required to support these and other emerging technology and business needs—is not well understood at this time.

In this session, Daniel Newman from Futurum Research and Steve Dickens from IBM will share the results from the 2019 commissioned primary research that evaluates the state of six critical issues that are defining the present and future of data serving and computing within the global enterprise market. At the end of this conversation, you will have essential insights to aid you in the definition of the platform and architectures that will securely serve the evolving data and computing needs of your customers.

Grow your business with Office 365 Email Security

Jamie Duff, Director of Sales North America at Vade Secure: Grow your business with Office 365 Email Security

For hackers, Office 365 is the new black! Because a simple set of Office 365 credentials can unlock a treasure trove of sensitive documents, applications and confidential business information, Office 365 is now the #1 target for cybercriminals looking to make a fast profit. Each day these hackers implement new and ever-more creative phishing and spear phishing attacks that easily bypass traditional email security solutions. Discover the latest threats and techniques, and learn what you can do to prevent cybercriminals from breaking into your organization with just a single email.

MSP Valuation: How to grow your MSP to a successful exit

Chuck Daniels, CEO D3 Unified Communications: MSP Valuation: How to grow your MSP to a successful exit

Determining a valuation of your company—and justifying it—is not usually a straightforward
calculation. Although a credible valuation can be challenging to establish, it is a critical step for
owners of MSPs who are raising capital (whether through crowdfunding, investors or loans),
preparing for a merger, or planning to sell the business. During this session, we’ll discuss
drivers that affect valuations, what investors are looking for and walk through a current
valuation analysis for an MSP.

Managed Services Institute Workshop

The Managed Services Institute Workshop is an interactive experience, designed to provide MSP operators with benchmarking and analytical data about how other MSPs run their managed services practice.
This workshop will provide you with operational, technical, data privacy/security, and general managed services data so you can run your MSP practice more efficiently.
Seats are limited to 50 so secure your spot now!